BEHAVIORAL ECONOMICS PROJECTS

______________

«Humans are predictably irrational»

Richard H. Thaler, winner of the 2017 Nobel Prize for Economics

At Neovantas, we have extensive expertise in Behavioral Economics both academically (UC3M, LSE, etc.) and in the workplace, with experience of real-world applications and implementation through different types of projects

EXPERIENCE

1st

CONSULTANCY

We are the first consultancy in Spain

to apply Behavioral Economics directly to business

IMPACT

30%

INCREASE IN SALES EFFECTIVENESS

Our clients have managed to achieve

up to a 30% increase in sales effectiveness

EXPERIENCE

1st

CONSULTANCY

We are the first consultancy in Spain to apply Behavioral Economics directly to business.

IMPACT

30%

INCREASE IN SALES EFFECTIVENESS

Our clients have managed to achieve up to a 30% increase in sales effectiveness

30

CARTERAS ANALIZADAS

Más de 30 carteras analizadas para más de 10 de las principales entidades financieras de España

EXPERIENCIA

IMPACTO

1er

CARTERAS ANALIZADAS

Nuestros clientes se posicionan en el 1er lugar en ratio de recobro

TYPES OF PROJECTS

I. ASIGNACIÓN ÓPTIMA DE CARTERAS

Estrategia de carterización con optimización de recursos

II. ANÁLISIS CON SPEECH ANALYTICS

Incorporación de modelos analíticos con inteligencia de negocio

III. PUESTA EN MARCHA DE LAS INICIATIVAS

Diseño y elaboración de material de apoyo y formaciones

IV. SEGUIMIENTO CONTINUO

Realización de cuadros de mando para aportar un feedback continuo de la plataforma

Incorporation of Behavioral Economics in the organization

Design of new behavioral incentive models

Redesign of sales processes based on behavioral aspects

Evaluation and redesign of commercial tools and materials

BEHAVIORAL ECONOMICS PROJECTS SUCCESS CASE

Neovantas carried out a project with one of the main call centers in Spain with the goal of improving operator performance and increasing sales volume.

To achieve this, the project aimed to motivate employees to improve their performance through the redesign of the incentives scheme. Once this behavioral objective was defined, the incentives system was analyzed in detail and to evaluate whether it was in line with the fundamental aspects of Behavioral Economics that could influence an operator’s performance. This allowed us to detect various traits, such as loss aversion, endowment effect, and framing effect.

From this starting point, a pilot scheme (behavioral experiment) was designed and implemented to trial effectiveness in the operators’ daily performance. The experimental group achieved an improvement in sales effectiveness of more than 30%.

Following these good results, Neovantas implemented the new incentives scheme across the organization, leading to more than 5,000 operators achieving better results and sustaining this improvement over time.

IMPACT

SALES EFFECTIVENESS0%

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    Resumen
    Servicios de consultoría en economía conductual
    Service Type
    Servicios de consultoría en economía conductual
    Provider Name
    Neovantas Consulting, Consultora Internacional de Alta Dirección ,
    C/ Fernández de la Hoz, 33,Madrid,España-28010,
    Telephone No.+34914468824
    Area
    Internacional
    Descripción
    En Neovantas tenemos una amplia experiencia en Economía Conductual tanto en el ámbito académico (UC3M, LSE, etc.) como laboral con aplicación real y puesta en práctica en proyectos de diferente tipología.
    Resumen
    Servicios de consultoría en economía conductual
    Service Type
    Servicios de consultoría en economía conductual
    Provider Name
    Neovantas Consulting, Consultora Internacional de Alta Dirección ,
    C/ Fernández de la Hoz, 33,Madrid,España-28010,
    Telephone No.+34914468824
    Area
    Internacional
    Descripción
    En Neovantas tenemos una amplia experiencia en Economía Conductual tanto en el ámbito académico (UC3M, LSE, etc.) como laboral con aplicación real y puesta en práctica en proyectos de diferente tipología.